I founded two projects: one is Bông Bay Bổng, a handmade plush keychain business, and the other is The Time Store, a project aimed at spreading positive values within the community.
Founded and operated a handmade plush keychain business, scaling to nearly 1,000 products sold in 4 months through entirely organic social media growth.
The Time Stone
Overview:
Founded a non-profit project aiming to spread positive values through storytelling and visual content rooted in everyday life moments.
Detailed:
Captured and curated photos of real-life, unscripted moments to highlight beauty in the ordinary.
Wrote storytelling-style captions to accompany each photo, focusing on empathy, kindness, and community connection.
Built a consistent content strategy on Facebook to grow an organic and engaged audience.
Maintained a positive and emotionally resonant tone throughout the page to foster a sense of belonging and inspiration.
Achievements:
Reached 5,000+ followers within the first 3 months through completely organic growth.
One post gained nearly 1,000 likes without any paid promotion, demonstrating strong audience resonance and viral potential.
Bông Bay Bổng: Personal Handmade Plush Keychain Project
Overview:
Founded and operated a handmade plush keychain business, scaling to nearly 1,000 products sold in 4 months through entirely organic social media growth.
Detailed:
Co-founded the brand “Bông Bay Bổng” specializing in unique, handmade plush keychains targeting Gen Z aesthetics and emotional appeal.
Built and managed brand presence on Instagram and Threads, focusing on authentic storytelling and community-driven content.
Developed and executed a content strategy tailored for virality—leveraging visual trends, personal tone, and soft-selling techniques.
Managed product photography, order fulfillment, and customer service independently, ensuring a consistent brand experience.
Experimented with different content angles and formats to understand audience behavior and optimize engagement organically.
Achievements:
Reached nearly 1,000 units sold within 4 months without paid ads.
Achieved a top-performing organic post with 40,000+ views on Threads, generating viral traction and brand awareness.
Successfully built a niche online community and brand following solely through content and platform-native storytelling.
 |  |
|---|
