The goal was to create a modern, elegant, and user-friendly website that would not only attract potential clients but also provide a seamless online experience, showcasing the studio and allowing customers to book appointments and explore services.
I worked as a Marketing Freelancer to support brand positioning, drive awareness of mental health services, and enhance communication with both corporate clients and individual patients through integrated content and campaign strategies.
Successfully co-led communications for mental health workshops involving major state-owned enterprises, contributing to an increase in B2B inquiries and lead generation.
Wrote multiple PR articles and campaign content that strengthened Merak’s brand authority in the mental health space.
Enhanced visibility and professionalism of the brand through consistent, high-quality visual and written assets used in both online and offline events.
Content & Social Media:
Produced educational and emotionally resonant content across platforms (Facebook, LinkedIn, website) to raise public awareness on mental health. Crafted targeted messaging for campaigns addressing specific workplace stressors and psychological issues.
Event & PR Coordination:
Planned and executed communication materials for B2B mental health workshops, including writing PR articles, designing standees/backdrops, and managing event countdown campaigns. Aligned messaging with the clinic’s mission of proactive mental wellness.
B2B Marketing & Branding:
Collaborated with internal teams to develop marketing materials aimed at corporate partners (e.g. VNPost, Vinacomin), emphasizing the importance of employee mental health support. Helped structure service landing pages and case studies for better B2B outreach.
Website design:
Some of my design:
