VietRide is a motorbike rental business in Vietnam, catering to expats and international students who need reliable transportation for long-term stays. The company aims to enhance its digital presence and attract more customers through strategic content marketing.
Here, I worked as a Marketing specialist, supporting the brand’s digital presence and growth through strategic content, daily seeding, and customer engagement initiatives.
Achievements
Successfully launched VietRide’s official website from scratch, improving user navigation and conversion readiness.
Achieved a 50% increase in engagement and page likes within three months, strengthening VietRide’s online presence and customer interactions.
Strengthened brand trust and community engagement by showcasing customer stories and organizing social media campaigns tailored to expats’ lifestyle and needs.
Detailed Responsibilities
Content & Social Media:
Created content strategies targeting long-term expat renters. Wrote and designed social media posts that highlighted VietRide’s services, rider experiences, and Vietnam travel tips to attract and retain customers.
Website Management:
Built and managed the company website using WordPress and Elementor. Structured landing pages, implemented SEO best practices, and ensured the website aligned with the brand’s tone and customer journey.
Customer Engagement & Branding:
Developed visual materials for both online and offline use, including posters, brochures, and product photos. Helped shape VietRide’s brand voice and identity by turning real customer stories and experiences into engaging narratives.
