Earning the Certificate in 3-D Insight Research Process, Integrated Marketing Communication (IMC), and Integrated Brand Communication (IBC) was not just about gaining theoretical knowledge - it was about mastering the ability to transform insights into actionable strategies.

• Mastering the 3-D Insight Framework: analyzing customer behavior through three dimensions - Demand, Desire, Decision - to uncover the real drivers behind purchasing choices.

• Proficiency in IMC Planning: coordinating multi-channel communication, unifying messages, and optimizing the customer journey.

• Applying IBC Principles: ensuring every communication effort reinforces brand positioning and builds long-term brand equity.

Through the course, I strengthened my capabilities in:

• Extracting and interpreting insights at multiple levels.

• Designing integrated communication strategies with clear objectives.

• Connecting brand messaging with customer needs and emotions.

This certification has become a valuable asset in my professional toolkit, equipping me to contribute data-driven, brand-focused strategies that deliver tangible results in real-world marketing projects.

Certificate Link:

• Insight 3-D course: https://drive.google.com/file/d/1mU9U_hk5Rvu_nmcMxIWMyssqpv6hxnbv/view?usp=sharing

• IMC course: https://drive.google.com/file/d/1vkH0kNtabjKFEwwd7eBkU0Te1dehXH_W/view?usp=sharing

• IBC Course: https://drive.google.com/file/d/1tZxltuFopQ270A3bQfDEyqVBiEuWJkdG/view?usp=sharing